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A breakthrough magnetic solution, IdeaPaint™ Magnetic Primer delivers up to 2x the magnetic strength of other liquid, magnetic solutions on the market.
IdeaPaint Magnetic Primer can be used with our white and clear dry erase paints to turn any wall into a multi-functional magnetic, dry erasable idea platform. It can be alternatively be top coated with latex paint for a magnetic-only surface.
IdeaPaint Magnetic Primer is perfect for commercial, school and home applications.
Holds more paper than competitive products: IdeaPaint™ Magnetic Primer delivers up to 2x the magnetic strength of other liquid, magnetic solutions on the market.
It’s the easiest magnetic primer to apply:
Easily create a multi-functional surface: Create a magnetic, dry erase surface with IdeaPaint MAGNETIC Primer, a high-quality latex paint, and IdeaPaint dry erase paint
Safe to use and environmentally friendly: low odor application. Environmentally friendly with low VOC. GreenGuard certified.
IdeaPaint™ Magnetic Primer is powerfully magnetic – up to 2x stronger than other magnetic primers on the market; it holds 1.5x more sheets than competitive products.
IdeaPaint™ Magnetic Primer can be applied over Drywall, Wood, Metal, Most Plastics, Fiberglass, and Formica® to create a magnetized surface.
Just make sure the surface is clean, dry, and free from wax, polish, grease, oils, chalk, dirt, loose paint, and other contaminants. Scuff-sand hard, glossy surfaces for maximum adhesion.
IdeaPaint™ Magnetic Primer is ready to apply from the can, however, metal pigments will settle to bottom. DO NOT USE AN INDUSTRIAL PAINT SHAKER. Hand stir thoroughly for 3-5 minutes immediately prior to application to ensure a smooth, even consistency. The paint is ready when the color is a consistent gray.
Best results are achieved with a 3/8” nap synthetic roller.
IdeaPaint™ Magnetic Primer requires three heavy wet on wet coats. It’s important to apply the appropriate amount of primer for the necessary square footage–achieving wet mils of 5-6 mils, and avoiding sags and roller marks as you go. For additional information and a video installation guide, visit ideapaint.com/help.
IdeaPaint™ Magnetic Primer can be top coated with IdeaPaint™ Dry Erase to create a magnetic, dry erasable surface, or simply coated with latex paint for a magnetic-only surface in your color of choice. For a complete list of preferred primers and base coat paints, visit ideapaint.com/help.
