Magnetic Primer

A breakthrough magnetic solution, IdeaPaint™ Magnetic Primer delivers up to 2x the magnetic strength of other liquid, magnetic solutions on the market.

$289.16

IdeaPaint Magnetic Primer can be used with our white and clear dry erase paints to turn any wall into a multi-functional magnetic, dry erasable idea platform. It can be alternatively be top coated with latex paint for a magnetic-only surface.

IdeaPaint Magnetic Primer is perfect for commercial, school and home applications. Use with the six included IdeaPaint neodymium (aka rare earth) magnets for best magnetic performance and experience.

Benefits
Details
In The Box
Installation Guides
FAQs

Holds more paper than competitive products: IdeaPaint™ Magnetic Primer delivers up to 2x the magnetic strength of other liquid, magnetic solutions on the market.

It’s the easiest magnetic primer to apply:

Simply stir and apply
A single coat, roller application that anyone can apply
Smooth texture, absolutely no sanding required!

Easily create a multi-functional surface: Create a magnetic, dry erase surface with IdeaPaint MAGNETIC Primer, a high-quality latex paint, and IdeaPaint dry erase paint

Includes everything you need to get started:Our Magnetic Primer comes with 6 IdeaPaint neodymium (aka rare earth) magnets

Safe to use and environmentally friendly: low odor application. Environmentally friendly with low VOC. GreenGuard certified.

A light gray magnetic, liquid primer
Can be used for work, school or home applications
Can be applied over any smooth surface
Commercial-grade performance
Magnetic Primer is UL Greenguard Gold Certified, and is acceptable for use in environments such as workplaces, schools and healthcare facilities
Contributes to LEED Certification
Made in the USA

50 or 100 sq. ft of magnetic primer
6 IdeaPaint neodymium (aka rare earth) magnets

How Strong Is The Magnetic Pull Of IdeaPaint™ Magnetic Primer?

IdeaPaint™ Magnetic Primer is powerfully magnetic – up to 2x stronger than other magnetic primers on the market; it holds 1.5x more sheets than competitive products.

What Kinds Of Material Can I Apply This To?

IdeaPaint™ Magnetic Primer can be applied over Drywall, Wood, Metal, Most Plastics, Fiberglass, and Formica® to create a magnetized surface.

How Should I Prep The Surface I’m Painting Before Applying IdeaPaint™ Magnetic Primer?

Just make sure the surface is clean, dry, and free from wax, polish, grease, oils, chalk, dirt, loose paint, and other contaminants. Scuff-sand hard, glossy surfaces for maximum adhesion.

Is It Ok To Use A Paint Shaker To Mix This? For How Long Do I Need To Mix Or Stir?

IdeaPaint™ Magnetic Primer is ready to apply from the can, however, metal pigments will settle to bottom. DO NOT USE AN INDUSTRIAL PAINT SHAKER. Hand stir thoroughly for 3-5 minutes immediately prior to application to ensure a smooth, even consistency. The paint is ready when the color is a consistent gray.

What Kind Of Roller Cover Should I Use?

Best results are achieved with a 3/8” nap synthetic roller.

How Many Coats Of IdeaPaint™ Magnetic Primer Do I Need To Apply?

IdeaPaint™ Magnetic Primer requires three heavy wet on wet coats. It’s important to apply the appropriate amount of primer for the necessary square footage–achieving wet mils of 5-6 mils, and avoiding sags and roller marks as you go. For additional information and a video installation guide, visit ideapaint.com/help.

How Long Do I Have To Let It Dry Before Applying A Topcoat?

IdeaPaint™ Magnetic Primer can be top coated with IdeaPaint™ Dry Erase to create a magnetic, dry erasable surface, or simply coated with latex paint for a magnetic-only surface in your color of choice. For a complete list of preferred primers and base coat paints, visit ideapaint.com/help.

If top-coating with IdeaPaint™ White Dry Erase Paint: Wait 3 hours, and then apply one coat of a premium acrylic primer/sealer to hide the color. Allow 24 hours before applying IdeaPaint™ White.
If top-coating with IdeaPaint™ Clear Dry Erase Paint for a colored, magnetic, dry erasable surface: Wait 3 hours, and then apply one coat of a premium acrylic primer/sealer to hide the color, followed by 2 coats of premium acrylic latex (there’s no need to sand). After the second coat of latex paint is applied, allow 24 hours before applying IdeaPaint™ Clear.
If top-coating with latex paint: Wait 3 hours, and then apply a premium acrylic primer/sealer to hide the color, followed by two coats of a premium acrylic latex. (A premium quality finish will help to avoid burnishing from frequent magnet use on the surface.) IdeaPaint Magnetic Primer FAQs 031617
For additional information and a video installation guide, visit ideapaint.com/help. For technical help contact IdeaPaint at +1 617.714.1050.